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Making Google AdSense relevant to your content

I’ve noticed while exploring the pages on this site that Google Adsense content is not relevant to my content. Well it is and it isn’t, let me explain. Sometimes I write a lot in one go so it’s very hard for the Google AdSense bot to select the area I wish it to follow and generate the relevant adverts.

A quick search on the Internet and I found out that Goggle AdSense actually does a facility to help combat this problem and it’s called “Section Targeting”. You can find more detailed information about “Section Targeting” here.

What you can do with section targeting is tell the Google AdSense to emphasise or downplay sections of your content when matching ads to your site’s content.

Now if your not too hot on the HTML front then maybe this isn’t for you, but I think mist people should be able to handle this simple tagging system. To get section targeting on your site you need to add a tag to the beginning and end of whichever section(s) you’d like to emphasise or de-emphasise for ad targeting.

The HTML tags to emphasise a page section take the following format:

<!– google_ad_section_start –>

<!– google_ad_section_end –>

You can also designate sections you’d like to have ignored by adding a (weight=ignore) to the starting tag:
<!– google_ad_section_start(weight=ignore) –>

With these tags added to your HTML code, your final code may look like the following:
<html><head><title>Section targeting</title></head>

<body>

<!– google_ad_section_start –>

This is the text of your web page. Most of your content resides here.
<!– google_ad_section_end –>

</body>

</html>

Now this is all very good and stuff but Google AdSense does say it may take up to 2 weeks before their crawlers can take in to affect your changes. But you never know this could be the start of something beautiful…

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